joe & The Juice - The Steak feat. Kevin Durant

Joe & The Juice decided to start the year with an amazing new premium product, The Steak. To top it all off they collaborated with a real MVP to create this amazing new sandwich, none other than Kevin Durant. They tasked Savage Films to create the films, photographs and animations for this spectacular global mixed media campaign. We filmed KD in Phoenix, AZ, designed 3D assets and completed editing, animation, compositing and colour grading in just over a month.

Truly a campaign to remember!